Are we looking for quarters where the light is?

Most of the demand side response solutions available today are aimed at the industrial and commercial sectors. This is hardly surprising, given the absence of financial motivation for domestic consumers to change their behaviour.
But peak winter demand in UK is overwhelmingly caused by domestic users, and it's getting worse, for three reasons:

• Deindustrialization.  Uk has exported its smokestack industries to the far East and to Europe.
• Remaining industrial users are highly energy conscious and avoid peak demand penalties like the plague.
• Domestic consumers are unaware of how much of their bill is caused by national peak demand, not average consumption.

So if we behave altruistically in the way we do with recycling, we can make the difference necessary to close power stations at home.

I do, do you?