As usual, American electricity utilities are well ahead of UK in thinking about and testing peak reduction ideas. It's easier for them because there are a large number of independent grids with scope for smaller scale innovation.
Nonetheless, they still have difficulty in seeing how a project in one area can be repeated elsewhere, see
http://www.utilitydive.com/news/bring-your-own-thermostat-demand-management-programs-could-be-a-3b-marke/412003/
I remain convinced that this is a behavioural not a primarily technical issue, and the sooner we have an awareness campaign that goes beyond blogs like this the better! Tell your friends!
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